Category: Communication
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Product Blog: Building the Best Carbon Footprint Calculator for SMEs
Bright set out to create an innovative action-planner but made two significant mistakes. They misjudged SMEs’ focus on measuring their carbon footprint and lacked a user base for an AI-assisted sustainability action plan. They aim to support SMEs in their sustainability journey by launching a free, flexible, and learning-focused carbon…
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Bringing Sustainability Home: Empowering SME Employees to Live Greener
SMEs can extend sustainability efforts beyond the workplace by inspiring employees to embrace eco-friendly habits at home. Leading by example, educating, offering flexible support, encouraging sustainable commuting, sharing successes, implementing challenges, providing volunteering opportunities, and celebrating progress are key strategies. This inclusive approach empowers employees to contribute to a healthier…
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Embracing Transparency in Your Sustainability Journey: The Key to Building Trust and Driving Change
Businesses are facing increased pressure to demonstrate commitment to sustainability, but the journey is complex. Transparency about successes and failures is essential for building trust with both employees and customers. It empowers employees, fosters a culture of improvement, builds trust with customers, and demonstrates accountability. Regular updates, honest reporting, dialogue,…
Bright Sustainability - Blog 